Digital Marketing Specialist CV Example
Digital marketing is among the highest-volume hiring areas. Recruiters look for proof of managing budgets and moving metrics: CTR, ROAS, acquisition cost, and organic growth. This example shows how to write campaign numbers honestly and specifically.
Professional Summary
Digital marketing specialist with 4 years of experience running Meta and Google Ads campaigns for e-commerce. Managed an IDR 150M monthly budget at 4.2 average ROAS. Grew Instagram organic following from 8k to 45k in 10 months.
Replace numbers and names with your real data. An ideal summary is 2-3 lines and mentions one key achievement.
Key Skills
Experience & Achievement Examples
Digital Marketing Specialist
Example E-Commerce Inc.
- Managed an IDR 150M monthly ad budget at 4.2 ROAS (target 3.5).
- Cut customer acquisition cost by 28% through testing 40 ad variants in 6 months.
- Led organic content strategy that added 37k Instagram followers and 25% website traffic.
Marketing Executive
Example Creative Agency
- Ran product launch campaigns for 6 clients totaling 3M impressions.
- Produced weekly performance reports that informed monthly strategy revisions.
Notice the pattern: action verb + what was done + number or impact.
ATS Keywords
ATS systems match your CV against the job description. Make sure these keywords appear naturally in your CV when they are relevant.
Tips for Digital Marketing Specialist
- Always state the budget managed and the outcome (ROAS, CPA, growth).
- Separate paid and organic achievements for easy evaluation.
- Show ownership of strategy, not just task execution.
Apply this example to your CV
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